A little brand refresh for Hands in the Air, a Bristol-based men's mental health charity - whose aim is to break down the stigma of mental health issues. They're a relatively new charity, and wanted to update their brand to more strongly communicate with their audience.
![](https://crackleandpop.uk/wp-content/uploads/2018/02/HITA3-1024x630.png)
Their existing logo was needing a bit of an update
![](https://crackleandpop.uk/wp-content/uploads/2018/02/HITA1-1024x346.png)
The client wanted to keep hands within the logo, but in a new style and much stronger looking
![](https://crackleandpop.uk/wp-content/uploads/2018/02/HITA2-1024x630.png)
I chose to work with a bright orange, a standout shade that is bold and eye catching. When worked with some all-caps hand drawn lettering, the effect was just what I was after
![](https://crackleandpop.uk/wp-content/uploads/2018/02/HITA4-1024x630.png)
Final logo
![](https://crackleandpop.uk/wp-content/uploads/2018/02/HITA7-1024x773.png)
Shirt
![](https://crackleandpop.uk/wp-content/uploads/2018/03/Handheld-B-card-1024x683.png)
Call cards
To be continued...
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