Juniper 

Juniper

Brand Identity, Web design

Brand Identity & Website

Logo , brand identity and website design for Juniper. This successful landscape gardening company is run by two brothers - who create beautiful contemporary outdoor spaces for residents of Bristol and beyond. The Juniper  brand was in much need of an update, and a few changes to help streamline the flow of their business. 

Paving

I worked with Juniper on finetuning their messaging. They needed to be clear about the three key parts of their services - paving, driveways and landscaping. It was important for this to be clearly communicated both in the design of the logo and on the website journey too. 

Tagline

I next played around with some ideas for a unique logomark. I was inspired by Juniper's meticulous eye for detail in their paving work, and that led me to explore visual concepts for the logo that reflected that.  Using the 'J', I experimented with ideas showing something that was visibly built, using components with clean lines and shapes. 

Logo dev

Logomark development

New brand guidelines

The logo came together with a lovely elegant typeface, Josefin Sans. And the boys were quite specific with the dusty blue shade that they'd fallen in love with in some concept work, so I teamed that with a neutral stone colour for contrast. 

Brand colours

Brand colours

Circles J

Out with the old, and in with the new....

old logo

Old logo

new logo copy

Juniper 2020

new logo blue copy

I designed the website by combining lovely large portfolio images with the new warm brand colours. Use of space was a key consideration, along with a  'no-frills' navigation system.

Laptop screen 1
Our approach mobile
Mobile landscaping

More branding elements included designs for t-shirts and some branded paper-based goods. New vinyl decals for the company van still to come!

More branding elements included designs for t-shirts and some paper-based goods. New vinyl decals for the company van still to come...

Work shirt copy

Company t-shirt design

Juniper B card copy

Business card

You can see more of Juniper's wesbite here.

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