Oooh what do I love more; a hot buttery crumpet or my home city of Brizzle? Hard to choose. It's been a pleasure to have some fun with this little logo job for Crumpet I Up, a festival food stall for kids round 'ere. I needed to create a loveable character to embody that comforted feeling of biting into a crumpet when your resources are waining, with some bright and bold typography to catch your eye across the festival field.
Here's how my process went:
![](https://crackleandpop.uk/wp-content/uploads/2018/11/1-1024x630.png)
Necessary and relevant creative fuel
![](https://crackleandpop.uk/wp-content/uploads/2018/11/2-1024x630.png)
Initial pencil sketches
![](https://crackleandpop.uk/wp-content/uploads/2018/11/4-1024x630.png)
Character building
![](https://crackleandpop.uk/wp-content/uploads/2018/11/5-1024x630.png)
Scan in and work from Illustrator
![](https://crackleandpop.uk/wp-content/uploads/2018/11/6-1024x630.png)
Face holes
![](https://crackleandpop.uk/wp-content/uploads/2018/11/8-1024x630.png)
Introducing typography
![](https://crackleandpop.uk/wp-content/uploads/2018/11/9-1024x630.png)
The finished result
You can follow the adventures of Crumpet I Up on their Instagram here.
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