Formerly known as 'The Soak' (you can read up on that transition here) Myatt & Co offers an exciting and valuable CPD resource for teachers and leaders. It's a constantly evolving platform of discussion-led films, curated by educational advisor Mary Myatt. It was my job to come up with the brand's visual identity, ensuring it stood out in the marketplace and asserted its value from the get-go. Having worked with Mary on her personal branding, I knew that this project needed to uphold her reputation within the sector, and reflect her creative approach to problem solving.
It was important to give emphasis to the '&' part of the logo to reflect the value of the collaborators and contributers on the platform. I created a bespoke ampersand that incorporates a speech bubble shape into its form - representing discussion and exchange of thought.
Speech bubble flourishes
To maximise impact, a striking monochrome colour palette was the way forward for the visuals, with added energy and pizazz through illustrative elements. Collaboration is a strong theme throughout Myatt & Co, and I was able to reference that by using intertwining shapes and pattern.
Some of the film cover thumbnails
Myatt & Co started at the end of October 2020 with 50 recordings from 20 contributors and no subscribers.
By the end of April 2021 the website had over 200 recordings and resources from more than 100 contributors - and 5000 people using the site. It's growing steadily - and showing its worth across the sector as more subscribers are furthering their professional practice by engaging with its content. It's proving to be a popular and valued place for teachers and leaders to think, listen and learn. You can visit the site and see more here.
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